Brand Identity | isabel k. hughes design https://isabelkhughes.com digital designer and illustrator Mon, 09 Feb 2026 13:09:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 232255191 Drift Brewing Brand Identity https://isabelkhughes.com/drift-brewing-co Sat, 07 Jun 2025 19:27:37 +0000 https://isabelkhughes.com/?p=226732 Created as a part of the Briefbox bootcamp, this brand & packaging identity for a fictional brewery takes its inspiration from SoCal skate culture. Using a mixture of graphic design and illustration, I created a unique and refreshing brand identity for Drift.

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BRAND IDENTITY, ILLUSTRATION, PACKAGING DESIGN

Drift Brewing Co. Brand Identity

Created as a part of the Briefbox bootcamp, this brand & packaging identity for a fictional brewery takes its inspiration from SoCal skate culture. Using a mixture of graphic design and illustration, I created a unique and refreshing brand identity for Drift.

As the birthplace, and a bastion of the sport and subculture ever since, California and LA specifically are synonymous with skateboarding. This unique sport has its own fashion, style, and aesthetic, with ties to the punk and DIY communities. The skate community is welcoming to all, and skaters of all levels are known for their perseverance to try over and over again to land a single complicated trick.

Like brewing that perfect sip, skateboarding takes craft, dedication, and skill.

Client

Self-directed, Briefbox

Scope

Brand Development

Logo Design

Overall Brand Identity

Packaging & Merchandise Design

Brand Identity

By adjusting the font Chennai, I created the Drift wordmark, choosing to keep it lowercase and laidback. With some further stylizing, the wordmark emulates the iconic skate brands of the SoCal area.

I also replaced the tiddle of the i with a moon, harkening back to the name of the brand itself, as the moon controls the tides, which might cause you to drift away.

Label Designs

As I was provided the names of the individual brews as well as some details of the brew itself, I wanted to challenge myself to create illustrations with a minimal palette, incorporating only the established brand colours. Primarily drawn in Procreate, I added the finishing touches to the illustrations and labels in Photoshop to add some depth and texture to them.

I kept the back labels simple, to give the illustrations space to shine as the stars of the show.

I also designed some simple coasters to go alongside the beer bottles, likely as a freebie.

other projects

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]]> 226732 The Harbour – Eco Nonprofit Brand Identity https://isabelkhughes.com/the-harbour-eco-nonprofit-brand-identity Sun, 16 Mar 2025 20:10:36 +0000 https://isabelkhughes.com/?p=225607 The Harbour is a climate-focused initiative meant to support youth in the climate space. At FES, I created the full brand identity for this new initiative.

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LOGO DESIGN, BRAND IDENTITY

The Harbour - Youth Climate Steering Committee

The Harbour is a climate-focused initiative meant to support youth in the climate space. 

As the Creative Lead at FES at the time, I worked closely with the executive team to  ensure the full brand identity of The Harbour matched their vision. The Harbour needed to emphasize its Canadian roots and the eco-nonprofit space it operates in to attract clientele looking for funding. FES wanted a full identity, as well as future considerations for web, social, and marketing. They also wanted a logo that could be used without a wordmark, to represent the initiative purely visually.

Client

Foundation for Environmental Stewardship (FES)

Scope

Logo Design

Market Research

Visual and Brand Identity

Team

Isabel Hughes – Creative Lead & Lead Designer

Kat Cadungog – Executive Director

other design projects

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]]> 225607 Shift – Two-Colour Branding https://isabelkhughes.com/shift-two-colour-branding Mon, 10 Mar 2025 17:49:08 +0000 https://isabelkhughes.com/?p=226389 BRAND IDENTITY, BRIEFBOX BOOTCAMP Shift – Two-Colour Branding Created as part of the Briefbox bootcamp, this identity for a fictional science event at the Tate Modern was a challenge of simple shapes and a very limited colour palette, showcasing minimalism in design. Client Self-directed, Briefbox Medium Printed Advertisements Web Design Software Adobe Illustrator Adobe Photoshop […]

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BRAND IDENTITY, BRIEFBOX BOOTCAMP

Shift - Two-Colour Branding

Created as part of the Briefbox bootcamp, this identity for a fictional science event at the Tate Modern was a challenge of simple shapes and a very limited colour palette, showcasing minimalism in design.

Client

Self-directed, Briefbox

Medium

Printed Advertisements

Web Design

Software

Adobe Illustrator

Adobe Photoshop

other design projects

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