Vedii was a dating app launched by my startup, GigaPenguin, a company founded by myself and two peers I met in graduate school. Vedii was pitched as an application that matches you based on shared interests: Set a time and activity, and meet an interested person ASAP.

Vedii was accepted into the SFU VentureLabs incubator, where we needed to create a high-fidelity prototype and demonstrate the financial viability of the application.

To do this, we needed to create an entire brand identity and fully designed application to pitch the app to potential investors and advertisers. We had already proven that users were interested in the product via Canada-wide research to address their pain points. Now we just had to sell investors and advertisers on it.