Design | isabel k. hughes design https://isabelkhughes.com digital designer and illustrator Mon, 09 Feb 2026 13:09:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 232255191 Drift Brewing Brand Identity https://isabelkhughes.com/drift-brewing-co Sat, 07 Jun 2025 19:27:37 +0000 https://isabelkhughes.com/?p=226732 Created as a part of the Briefbox bootcamp, this brand & packaging identity for a fictional brewery takes its inspiration from SoCal skate culture. Using a mixture of graphic design and illustration, I created a unique and refreshing brand identity for Drift.

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BRAND IDENTITY, ILLUSTRATION, PACKAGING DESIGN

Drift Brewing Co. Brand Identity

Created as a part of the Briefbox bootcamp, this brand & packaging identity for a fictional brewery takes its inspiration from SoCal skate culture. Using a mixture of graphic design and illustration, I created a unique and refreshing brand identity for Drift.

As the birthplace, and a bastion of the sport and subculture ever since, California and LA specifically are synonymous with skateboarding. This unique sport has its own fashion, style, and aesthetic, with ties to the punk and DIY communities. The skate community is welcoming to all, and skaters of all levels are known for their perseverance to try over and over again to land a single complicated trick.

Like brewing that perfect sip, skateboarding takes craft, dedication, and skill.

Client

Self-directed, Briefbox

Scope

Brand Development

Logo Design

Overall Brand Identity

Packaging & Merchandise Design

Brand Identity

By adjusting the font Chennai, I created the Drift wordmark, choosing to keep it lowercase and laidback. With some further stylizing, the wordmark emulates the iconic skate brands of the SoCal area.

I also replaced the tiddle of the i with a moon, harkening back to the name of the brand itself, as the moon controls the tides, which might cause you to drift away.

Label Designs

As I was provided the names of the individual brews as well as some details of the brew itself, I wanted to challenge myself to create illustrations with a minimal palette, incorporating only the established brand colours. Primarily drawn in Procreate, I added the finishing touches to the illustrations and labels in Photoshop to add some depth and texture to them.

I kept the back labels simple, to give the illustrations space to shine as the stars of the show.

I also designed some simple coasters to go alongside the beer bottles, likely as a freebie.

other projects

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]]> 226732 The Great Canadian Cheese Festival 2025 https://isabelkhughes.com/cheese-fest Sat, 07 Jun 2025 15:58:28 +0000 https://isabelkhughes.com/?p=226700 The Great Canadian Cheese Festival took place May 24 & 25, 2025 at Fort Henry, in Kingston, ON. I worked with the small team behind the brand to help them land sponsors, promote the event, feature local businesses, and make the Cheese Fest a success.

I primarily focused on social media posts, notably short-form videos, to help promote the event, leaning into a fun and friendly tone of voice to showcase the all-ages nature of the festival. The GCCF was featured in the Kingstonist, on Kingston Global, and other local news outlets.

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GRAPHIC DESIGN, MOTION GRAPHICS, SOCIAL MEDIA & TV

The Great Canadian Cheese Festival

The Great Canadian Cheese Festival took place May 24 & 25, 2025 at Fort Henry, in Kingston, ON. I worked with the small team behind the brand to help them land sponsors, promote the event, feature local businesses, and make the “Cheese Fest” a success.

I primarily focused on social media posts, notably short-form videos, to help promote the event, leaning into a fun and friendly tone of voice to showcase the all-ages nature of the festival. The GCCF was featured in the Kingstonist, on Kingston Global, and other local news outlets.

Client

Prince Edward County Markets Inc.

The Great Canadian Cheese Festival

Scope

Pitch Decks

Social Media & TV Campaign

Event Collateral

Team

Isabel Hughes

Mile Murtanovski

Andrew Corrado

Charlotte Coxhead

Video Ad

Adapted from targeted local Instagram reels focused on the main cities nearby (Ottawa, Montreal, Kingston itself, and Toronto), I created this 30-sec ad to be aired on a local television station.

Additional Collateral

other projects

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]]> 226700 The Harbour – Eco Nonprofit Brand Identity https://isabelkhughes.com/the-harbour-eco-nonprofit-brand-identity Sun, 16 Mar 2025 20:10:36 +0000 https://isabelkhughes.com/?p=225607 The Harbour is a climate-focused initiative meant to support youth in the climate space. At FES, I created the full brand identity for this new initiative.

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LOGO DESIGN, BRAND IDENTITY

The Harbour - Youth Climate Steering Committee

The Harbour is a climate-focused initiative meant to support youth in the climate space. 

As the Creative Lead at FES at the time, I worked closely with the executive team to  ensure the full brand identity of The Harbour matched their vision. The Harbour needed to emphasize its Canadian roots and the eco-nonprofit space it operates in to attract clientele looking for funding. FES wanted a full identity, as well as future considerations for web, social, and marketing. They also wanted a logo that could be used without a wordmark, to represent the initiative purely visually.

Client

Foundation for Environmental Stewardship (FES)

Scope

Logo Design

Market Research

Visual and Brand Identity

Team

Isabel Hughes – Creative Lead & Lead Designer

Kat Cadungog – Executive Director

other design projects

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]]> 225607 Shift – Two-Colour Branding https://isabelkhughes.com/shift-two-colour-branding Mon, 10 Mar 2025 17:49:08 +0000 https://isabelkhughes.com/?p=226389 BRAND IDENTITY, BRIEFBOX BOOTCAMP Shift – Two-Colour Branding Created as part of the Briefbox bootcamp, this identity for a fictional science event at the Tate Modern was a challenge of simple shapes and a very limited colour palette, showcasing minimalism in design. Client Self-directed, Briefbox Medium Printed Advertisements Web Design Software Adobe Illustrator Adobe Photoshop […]

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BRAND IDENTITY, BRIEFBOX BOOTCAMP

Shift - Two-Colour Branding

Created as part of the Briefbox bootcamp, this identity for a fictional science event at the Tate Modern was a challenge of simple shapes and a very limited colour palette, showcasing minimalism in design.

Client

Self-directed, Briefbox

Medium

Printed Advertisements

Web Design

Software

Adobe Illustrator

Adobe Photoshop

other design projects

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]]> 226389 Vedii, a foray into the world of dating apps https://isabelkhughes.com/vedii-a-foray-into-the-world-of-dating-apps Mon, 26 Aug 2024 20:47:32 +0000 https://isabelkhughes.com/?p=225426 Vedii was an attempting at creating an online dating app that puts activities and shared interests at the forefront. We had to create a high-fidelity prototype to help attract developers, angel investors interested in dating apps, and advertisers.

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UI DESIGN, BRAND IDENTITY, USER EXPERIENCE DESIGN, APPLICATION DESIGN

Vedii, a foray into the world of dating apps

Vedii was a dating app launched by my startup, GigaPenguin, a company founded by myself and two peers I met in graduate school. Vedii was pitched as an application that matches you based on shared interests: Set a time and activity, and meet an interested person ASAP.

Vedii was accepted into the SFU VentureLabs incubator, where we needed to create a high-fidelity prototype and demonstrate the financial viability of the application.

To do this, we needed to create an entire brand identity and fully designed application to pitch the app to potential investors and advertisers. We had already proven that users were interested in the product via Canada-wide research to address their pain points. Now we just had to sell investors and advertisers on it. 

Client

Centre for Digital Media

SFU VentureLabs

 

Medium

iOS/Android app, built in Figma

Social Media Marketing

Scope

User Research and Testing

Market Research

UI/UX Design

Investor & Development Pitching

Team

GigaPenguin Inc:

Lam Kwan – UX Design
Isabel Hughes – UI & Brand Identity
Terence Yung – Development

other design projects

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]]> 225426 “Have You Eaten Yet?”, An Interactive Educational Application https://isabelkhughes.com/have-you-eaten-yet-an-interactive-educational-application Sun, 18 Aug 2024 17:43:31 +0000 https://isabelkhughes.com/?p=225027 "Have You Eaten Yet?" is an interactive, iPad-based application, designed as a part of the award-winning A Seat at the Table exhibit at the Museum of Vancouver.

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ILLUSTRATION, UI DESIGN, USER EXPERIENCE DESIGN

"Have You Eaten Yet?", an Interactive Experience

“Have You Eaten Yet?” is an interactive, iPad-based application, designed as a part of the award-winning “A Seat at the Table” exhibit at the Museum of Vancouver.

Focusing in on the unique dialects of the Chinese diaspora in the Lower Mainland of British Columbia, “Have You Eaten Yet?” showcases 32 different dialects alongside famous regional dishes. Its easy-to-navigate UI makes it enjoyable for museum-goers of all ages.

 
Client

Museum of Vancouver

Centre for Digital Media

Medium

iPad-based application, built in Unity

Adobe CC used for asset creation

Scope

User Research and Testing

Audio Mastering

UI/UX Design

Dish Illustration

Copywriting and Translation

Unity Programming

Team

Lam Kwan – UI Design, Illustration
Isabel Hughes – UI Design, Illustration
Irene Sasaki – UI/UX, Illustration
Vikrant Rajan – Unity Programming
Eugene Chau – Sound Design, UX
Jaclynn Wong – Project Management
Jian Shi – Illustration
Hammer & Tong – Final Development

Application Interface

Main Menu / Idle Screen
Main Menu / Idle Screen
Mockup of Map Screen of application on iPad
Navigable Map
Region Overlay
Region Overlay

Dish Illustrations

Working alongside the other designers and illustrators on the team, we created a cohesive style for all of the dish illustrations. Below are the various dishes I illustrated.

A Seat At The Table Exhibit

In 2022, I was back in Vancouver visiting friends, and was able to see the A Seat at the Table Exhibit in person at the Museum of Vancouver, including the final version of our application. Below are some photos I took while visiting the museum.

other design projects

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