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BRIEF:

This brief was from the Bulletproof Fresh Meat awards in 2019: to create a brand based off your pornstar name (first pet, street you lived on). I started this project with the name of my first goldfish (Goldy), and Hurontario St (or Hwy 10) in my hometown of Mississauga, Ontario.

INSIGHT:

The First Nations peoples and Jesuit settlers from my home area created whisky out of corn. This unique type of alcohol created an avenue for a new, uniquely Canadian whisky brand.

SOLUTION:

A brand drenched in heritage and locality, blending the old and the new.

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© isabel k. hughes, 2020 | twitter | instagram | linkedin