This brief was from the Bulletproof Fresh Meat awards in 2019: to create a brand based off your pornstar name (first pet, street you lived on). I started this project with the name of my first goldfish (Goldy), and Hurontario St (or Hwy 10) in my hometown of Mississauga, Ontario.
The First Nations peoples and Jesuit settlers from my home area created whisky out of corn. This unique type of alcohol created an avenue for a new, uniquely Canadian whisky brand.
A brand drenched in heritage and locality, blending the old and the new.