GIGAPENGUIN

branding

GigaPenguin's tech-based focus on creating meaningful interaction shines through in its playful penguiny branding.


PROBLEM:

Last-chance tourism is causing unprecedented damage to the High Arctic.

INSIGHT:

Cruise travel does not have internationally standardized emissions regulations so many companies sweep this under the rug. Therefore, one cannot know their impact on the environment for certain.

SOLUTION:

By creating an alternative travel line that puts its impacts at the centre of everything it does, travellers can still see the Arctic while knowing the exact costs both to them and to the environments they visit. This is ARKTUS, an ecotourist organization focused on travelling the Arctic with the smallest ecologic footprint possible, while raising awareness about the dangers of last-chance tourism.


PROBLEM:

Last-chance tourism is causing unprecedented damage to the High Arctic.

INSIGHT:

Cruise travel does not have internationally standardized emissions regulations so many companies sweep this under the rug. Therefore, one cannot know their impact on the environment for certain.

SOLUTION:

By creating an alternative travel line that puts its impacts at the centre of everything it does, travellers can still see the Arctic while knowing the exact costs both to them and to the environments they visit. This is ARKTUS, an ecotourist organization focused on travelling the Arctic with the smallest ecologic footprint possible, while raising awareness about the dangers of last-chance tourism.


PROBLEM:

Last-chance tourism is causing unprecedented damage to the High Arctic.

INSIGHT:

Cruise travel does not have internationally standardized emissions regulations so many companies sweep this under the rug. Therefore, one cannot know their impact on the environment for certain.

SOLUTION:

By creating an alternative travel line that puts its impacts at the centre of everything it does, travellers can still see the Arctic while knowing the exact costs both to them and to the environments they visit. This is ARKTUS, an ecotourist organization focused on travelling the Arctic with the smallest ecologic footprint possible, while raising awareness about the dangers of last-chance tourism.


PROBLEM:

Last-chance tourism is causing unprecedented damage to the High Arctic.

INSIGHT:

Cruise travel does not have internationally standardized emissions regulations so many companies sweep this under the rug. Therefore, one cannot know their impact on the environment for certain.

SOLUTION:

By creating an alternative travel line that puts its impacts at the centre of everything it does, travellers can still see the Arctic while knowing the exact costs both to them and to the environments they visit. This is ARKTUS, an ecotourist organization focused on travelling the Arctic with the smallest ecologic footprint possible, while raising awareness about the dangers of last-chance tourism.

Logo roughs:

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Originally, the team had an idea of a penguin with a jetpack — both whimsical and dedicated to our trajectory of being a startup and helping launch things from the ground up. We played around with this silhouette, with using the letters G and P within it, but found that it did not really evoke the look we were going for. From there we shifted to using the G to create a penguinesque shape, and the final rough on the right was the prototype of what became the eventual logo.

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From skinny and long to a more egg shape, the GigaPenguin logo became rounder and friendlier, while the terminal of the G became a silhouette of the penguin's 'scarf'.

 

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Finally, we explored colour as well as line designs within the G itself. These were from the final line design, as well as the final three colour combinations the team really connected with. They were all on the cooler side, connecting us to tech, but still vibrant enough to really catch someone's eye.

Final Logo:

GPLOGO

The final logo utilized a softened version of the blue-green palette seen above. In a way, the penguin represents the globe, and the cool colours evoke the feeling of technology and freshness. We picked this palette as it was the most cohesive as well as looked best in greyscale colourways and low-resolution pixelation. The wordmark, adapted from Comfortaa, is rounded and smooth and complements the logo itself.

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