FUTUREICONS
branding + ad campaign
Futureicons is an initiative to rethink and reform the way city-dwelling girls ages 14-19 interact and participate in sports. Created for a 2019 Adidas D&AD Brief, Futureicons is a multiplatform campaign that promotes inclusivity and community. With multiple prongs, Futureicons helps girls learn and discover the trailblazing women before them while lifting each other up into role models for future generations.
Strategy:
Discovery + Research
Customer Surveys and Interviews
Product Development
Campaign
Design:
Brand Development
Advertising Campaign
Interactive Design
Content Production:
Logo Design + Branding
Interactive User Interface
Copywriting
Digital Advertisements
Social Media Development
Designed by:
Isabel Hughes
Creative Support: University of Gloucestershire staff
Brief Developed by: Adidas & D&AD New Blood Awards
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