FUTUREICONS

branding + ad campaign

Futureicons is an initiative to rethink and reform the way city-dwelling girls ages 14-19 interact and participate in sports. Created for a 2019 Adidas D&AD Brief, Futureicons is a multiplatform campaign that promotes inclusivity and community. With multiple prongs, Futureicons helps girls learn and discover the trailblazing women before them while lifting each other up into role models for future generations.

FI_INITIALS
FL_CHEVRONPATTERN
FI_FULL
iconmixer-subway
billboard
5th_ave_upload
snapchatmockup
theiconmixer
instaposts

Strategy:

Discovery + Research

Customer Surveys and Interviews

Product Development

Campaign

Design:

Brand Development

Advertising Campaign

Interactive Design

Content Production:

Logo Design + Branding

Interactive User Interface

Copywriting

Digital Advertisements

Social Media Development

Designed by:

Isabel Hughes

Creative Support: University of Gloucestershire staff

Brief Developed by: Adidas & D&AD New Blood Awards

OTHER PROJECTS:

RESOLUTE, 2095Concept Art

Driver's SeatBranding & Ad Campaign

FutureiconsBranding & Ad Campaign

Have You Eaten Yet?Application

Abstrakt VRVirtual Reality

Party BirdsIllustration

GigaPenguinBranding

Golden HurontarioBranding & Ad Campaign

© isabel k. hughes, 2021 | twitter | instagram | linkedin | inprnt shop