DRIVER'S SEAT

branding + ad campaign

With the City of London's changing emissions laws, diesel cabs will soon be off the roads. This brief explored what alternative options LEVC could use for their iconic black cabs instead of sending them right to a scrapyard.

With roughly 3,000 people sleeping rough on any night in London, these cabs can do some good. By turning the decommissioned vehicles into temporary shelters for the homeless, Driver's Seat expands across platforms to help those in need get back on their feet.

In 2019, this campaign was commended by YCN Student Awards.

logoy
pattern
DS-Thumbnail
Posters
DSsocialmedia
DSappscreens

Strategy:

Discovery + Research

Product Development

Campaign

Design:

Brand Development

Advertising Campaign

Application Design

Content Production:

Logo Design + Branding

Application Design

Copywriting

Digital Advertisements

Social Media Development

Designed by:

Isabel Hughes

Creative Support: University of Gloucestershire staff

Brief Developed by: LEVC & You Can Now Network

OTHER PROJECTS:

RESOLUTE, 2095Concept Art

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Golden HurontarioBranding & Ad Campaign

© isabel k. hughes, 2021 | twitter | instagram | linkedin | inprnt shop