branding + ad campaign
With the City of London's changing emissions laws, diesel cabs will soon be off the roads. This brief explored what alternative options LEVC could use for their iconic black cabs instead of sending them right to a scrapyard.
With roughly 3,000 people sleeping rough on any night in London, these cabs can do some good. By turning the decommissioned vehicles into temporary shelters for the homeless, Driver's Seat expands across platforms to help those in need get back on their feet.
In 2019, this campaign was commended by YCN Student Awards.
Discovery + Research
Logo Design + Branding
Social Media Development
Creative Support: University of Gloucestershire staff
Brief Developed by: LEVC & You Can Now Network